Triangulate

Per-credit lead enrichment with source-linked confidence. For backend and revops engineers who don't want a sales call to see the schema.

lead-enrichment.prin7r.com

02 / 10

The problem

P95

Apollo, ZoomInfo, Clearbit hide their schema behind a "book a demo" wall.
Their confidence scores have no source URLs — so the buyer cannot verify.
Bulk lists are 18 months stale on day one of delivery.
Annual contracts. $20k minimums. No published refund policy.

The cost. Engineering teams stitch together three vendors and build their own pipeline. RevOps teams send outbound to dead inboxes.

03 / 10

The solution

One credit, one verified record.

POST /v1/enrich
{ "email": "jane.doe@stripe.com" }

→ 720ms later →

{
  "person": {
    "title": {
      "value": "Engineering Manager",
      "confidence": 0.94,
      "sources": ["https://www.linkedin.com/..."]
    }
  },
  "company": { ... },
  "technographics": [ ... ],
  "intent": { "hiring": { "openRoles": 142 } },
  "meta": {
    "freshness": { "ageDays": 3 },
    "creditsRemaining": 9_873
  }
}

Every field carries a confidence score and at least one source URL.

04 / 10

Why now

Three tailwinds.

Outbound is breaking. Open rates fell from 35% to 18% over four years; reply rates at all-time lows.
Bulk-list market consolidating. Engineers want an alternative to two giant vendors.
Stablecoin invoicing finally lets a small vendor accept paid pilots without six months of merchant-processor onboarding.
Public data sources (SEC EDGAR, Companies House, Common Crawl, public LinkedIn) are richer in 2026 than ever — and accessible via well-behaved fetches at scale.

05 / 10

Market sizing

$3.0B globally. We address $200M.

Global lead-enrichment market: ~$3.0B annually (2026).
Segment we serve: per-credit, per-record-on-demand — currently <5% of the market, growing 35% YoY.
ICP size: ~30,000 B2B SaaS companies between Series A and Series C globally.
~10,000 of those run at least 1,000 enrichments/month.
1% of ICP at Team tier ($0.04/credit average): ~$4M ARR. 5% of ICP: ~$20M ARR.

06 / 10

Product wedge

Five things we ship that competitors don't.

Source-linked confidence. Every score includes at least one public source URL.
Per-credit pricing. $49 for 1k credits. $399 for 10k. $2,499 for 100k. No contract.
Latency-bounded. P50 720ms. P95 1.4s. Published methodology.
API-first. No UI for the enriched data. You build your own. Stable JSON schema.
Freshness on every response. `meta.freshness.ageDays` tells you how stale a record is. Refresh per-record, on demand.

07 / 10

Competitive landscape

The only vendor that wins all four columns.

Vendor	Schema	$/record	Refund	Sources
ZoomInfo	No	$0.08–$0.20	Case-by-case	No
Apollo (Pro)	Partial	$0.06–$0.12	Case-by-case	No
Clearbit-Reveal	Partial	$0.10	Case-by-case	No
Lusha	Yes	$0.05	Case-by-case	No
Cognism	No	$0.10	Case-by-case	No
Triangulate	Yes	$0.025–$0.049	Prorated 30-day	Yes

08 / 10

Business model & traction

Three credit packs. PLG motion. 85%+ gross margin.

Pricing.

Starter — 1,000 credits, $49
Team — 10,000 credits, $399
Scale — 100,000 credits, $2,499

Wave 2 (Day 0 → 90).

25 paying customers
$5,000 MRR
1 Scale-tier paid pilot

$160

Avg pack

85%

Gross margin

<30d

Payback

09 / 10

Roadmap

From contract to coverage.

Wave 2 (now). Landing, API contract, NOWPayments checkout, deterministic enrichment stub.
Wave 3 (Q3 2026). Real source-layer for firmographics + decision-makers. SDK on npm. Postman collection.
Wave 4 (Q4 2026). Technographics. Intent signals. SOC-2 Type I. Fiat-on-ramp via NOWPayments partner.
Wave 5 (Q1 2027). Webhook-based bulk. Free tier (50 credits/month). Public benchmarks dashboard.
Wave 6 (Q2 2027). SOC-2 Type II. EU residency. Custom enterprise contracts.

10 / 10

Ask

The proof is in the response.

Customers — Pay $49 to start. Email founder@triangulate.dev for a 50-credit free pilot.
Partners — Hightouch, Census, Inngest — let's ship a co-authored integration recipe.
Investors — Not raising in Wave 2. Revisit at $100k MRR.

curl -X POST https://lead-enrichment.prin7r.com/v1/enrich \
  -H 'authorization: Bearer YOUR_KEY' \
  -d '{"email":"someone@somecompany.com"}'